START Lighting

START Lighting Expands into Utah with SJ Porter & Associates


START Lighting is pleased to announce that SJ Porter & Associates is its new representative for the Utah market.

START, a commercial and industrial lighting manufacturer is known for designing and producing quality lighting fixtures and having the flexibility to modify fixtures to address customer needs to fit unique applications specific to customers, is expanding its reach into the Utah  and Intermountain markets.

Said Jason Barbour, CEO of START, “START Lighting is in a growth mode and actively seeking to expand its rep network. When I heard Steve was starting another agency I thought what a great time to get into the Intermountain market and with an experienced agent who knows the market. We have similar philosophies … treat the customer right. We’re looking forward to helping educate him, his team and the marketplace on the START Lighting difference and bringing new lighting solutions into the market.”

Steve Porter, former president of Porter-Brown and partner in Pinnacle Solutions, recently started SJ Porter & Associates, Said Steve, “I’ve been a rep in the market for 20 years. Recognizing the growth of LEDs in the market I wanted to partner with a quality, fresh, manufacturer who is known for understanding lighting but also has an appreciation for the distribution channel. Jason and START impressed me from the beginning. They know the lighting space, are designing leading edge products and he is third generation distribution with experience at WESCO and Crescent. He understands each customers’ needs. We’re looking forward to helping START make a mark here in the Intermountain area.


SJ Porter & Associates,, is a premier independent sales agency in the intermountain area (Utah, Idaho, Wyoming, and Nevada) representing quality manufacturers of electrical, electronic and automation products and solutions.


START Lighting manufactures high quality lighting fixtures for the commercial and industrial markets and is committed to selling through electrical and lighting distributors. Producing a broad line of standard and customized engineering lighting solutions, START Lighting provides innovative solutions to commercial and industrial lighting challenges. To learn more and view our offering, visit to download our catalog.