START Lighting

Mulcrone & Associates to Represent START Lighting in northern IL, eastern WI, northwest IN, Upper Peninsula of MI

Englewood, CO, July 19, 2018: START Lighting is pleased to announce that Mulcrone & Associates as its new representative in northern Illinois (Chicagoland) and eastern / southern Wisconsin.

START, a commercial and industrial lighting manufacturer is known for designing and producing quality lighting fixtures while having the flexibility to modify fixtures to address customer needs and designing new fixtures to fit unique applications specific to customers, is selectively expanding its rep network.

Having worked with Jason Barbour, CEO of START Lighting, at another company, Mulcrone felt comfortable that Jason would be leading a quality company dedicated to supporting electrical manufacturer reps and their customers … electrical distributors.

While Mulcrone, like many electrical manufacturers’ reps, represents some other lighting lines, they saw some of START Lighting’s capabilities as a unique way to differentiate themselves and add value to their electrical distributors and the distributors’ customers.

The ability to modify products to meet customer needs and some of START’s unique products such as its Vari-JustTM troffers and panels with tunable CCT and adjustable power controls, as well as its Parking Garage Canopy Luminaire with its Kwik-Link feature to simplify installation attracted Mulcrone & Associates.

And recognizing that the Chicagoland market is very demanding, START and Mulcrone have decided to stage key products in Mulcrone’s distribution warehouse. The benefit being robust inventory to handle larger projects, and a regional ship point to cover the market.

Jon Efurd, president of Mulcrone & Associates said after meeting Jason at the company’s headquarters, “We were very impressed with START product quality and ingenuity. The company is flexible, responsive and has great lighting knowledge. Jason knows the lighting business AND values reps and distributors. Having this level of knowledge to support our distributors will enable us to bring new solutions to differentiate our distributors and help them solve their customers’ problems. We view this as true value engineering. We look forward to introducing START in the Chicago and Milwaukee markets.”

Said Jason Barbour, CEO of START, “Mulcrone & Associates is a dynamic and forward-thinking organization, the type of agency we want to be aligned with. They have strong product knowledge, are committed to supporting their distribution customers, and understand the needs of their large and diverse geography. Together I’m confident that we can bring value to the agency, its distributors and most importantly our joint customers.”


For over 47 years, the 17-person Mulcrone & Associates agency has served electrical distributors, contractors and the electrical needs of industrial and institutional accounts in northern Illinois; eastern Wisconsin, northwest Indiana and Michigan’s Upper Peninsula. The company also has a 40,000 sq foot warehouse in Wood Dale, IL. To learn more about Mulcrone & Associates go to


START Lighting manufactures high quality lighting fixtures for the commercial and industrial markets and is committed to selling through electrical and lighting distributors. Producing a broad line of standard and customized solutions, START Lighting provides innovative solutions to commercial and industrial lighting challenges. Through in-house design, engineering, modification and assembly capabilities, START can reduce product development time from months to weeks to modify and engineer custom-made lighting. To learn more and view our offering, visit to download our catalog.