Tariffs on Imports

October 26, 2018 – I am sure you are aware that the U.S. Trade Representative and the U.S. Department of Commerce has begun implementing tariffs on imported products from China. These tariffs went in to effect on Sept. 24, 2018. The tariffs have a direct impact on lighting; including lighting fixtures, lighting components and lighting controls. The tariff, known as Section 301 List 3, is designed to impose up to a 25% tax on products listed in the category. The implementation thus far has been at 10% on specific items. (https://ustr.gov/about-us/policy-offices/press-office/pressreleases/2018/september/ustr-finalizes-tariffs-200). We have intentionally delayed announcing any increases until it was truly a necessity.

Through discussions with clients, suppliers, and other industries, we’ve decided that we will not implement a unilateral price increase. We will instead assess a surcharge for the percentage of the government tariff we are required to pay at the point of entry. The surcharge will only be applied to the specific item codes that are identified on the published tariff list. We will leave our product pricing model as it is today, as we do not want to push a price increase through that doesn’t correct, if/when the tariffs are removed or adjusted.

All invoicing will list an additional surcharge line item that will correspond to the current rate of taxation. For items currently taxed at 7.5%, we will add a surcharge of 10% and items taxed at 25% we will add 20%. It is important that our clients understand that we are not profiting from the tariffs and we are participating in the cost absorption to the extent possible.

The Tariffs went into effect on the 24th of September, we will implement our surcharge beginning Nov 10, 2018. We hope that these tariffs will be temporary and when they are removed, we will eliminate the surcharges, and pricing thereafter will reflect our true cost of production as we have done in the past. In the interim, we will continue to update you with any information made available to us.

Jason M. Barbour-C.E.O.
Start Lighting

The One Switch Vari-Just Troffer

Looking to upgrade the lighting in your commercial lighting, industrial lighting, retail lighting, warehouse lighting and classroom lighting applications or perhaps in a garage, utility room, or basement with dropped ceilings?

START Lighting’s two by four (2’ x 4’) and two by two (2’ x 2’) volumetric troffers are a perfect solution. And since they have START’s Vari-Just technology matching colors and/or wattages is a snap. All you need to do is flick a switch to control the color or change the wattage.

For contractors and property managers, this is the technology, and the product, that ensures your job is done right every time and that there is no error in selecting the right product for the install. We’ve designed our Vari-Just products to provide you the flexibility to make changes on the jobsite.

Last month we shared why we came up with Vari-Just. The basic reason? We wanted to make it a fixture that made field installation simple.

And the simple also extends to inventory and ordering. Now property managers, contractors and distributors only need to order, or stock, one item that can do the job of many.

Solving the CCT Lamp Challenge

Coming from the electrical distribution channel, we started to look for ways to make our products more customer friendly and reduce the number of sku’s a distributor needed to stock.

Early on, START Lighting worked on the wide band solution, allowing either 120v or 277v incoming voltage with a single lamp. We got that to work, and were off to the races. Now distributors, contractors, and end-users can focus on stocking / ordering from three different lamps instead of six (three color temperatures for 120v and three for 277v) since our lamps could handle 120v AND 277v.

START Lighting Vari-Just VolumetricTroffer

We introduced our first Vari-Just Troffer earlier this year. Our goal was to replicate the success of the Vari-Just LED Panel and put the technology into a troffer. Our goal was one wattage option and three separate CCT’s (3000OK, 4000OK, 5000OK).

Just light the Vari-Just LED Panel, we designed the Vari-Just Volumetric Troffer to handle the various wattages and CCT’s by flipping a switch to save you money (inventory investment for distributors, time for contractors and a product comparable priced to single function products that are in the market.)

This is how we are expanding our Vari-JustTM platform. One switch for color and one for wattage. All to make lighting installs simple for you.

Literally flip two switches on the fixture, and you have what you need! A fixture that can be adapted to address six variations.

One switch controls wattage. One controls color temperature.

The switches are located on the driver housing and are preset prior to installation (either at the factory or adjusted by the contractor on-site before install).

For both contractors and distributors, the commonality of the function on the panels and the troffers is a pre-fab time saver. Simply set the switches accordingly and connect them to the system.

As 3000OK and 3500OK are close together on the temperature spectrum, we have always manufactured in 3000OK, 4000OK, 5000OK, with the tuning capabilities. At customer requests, we’ve now added a 3500OK option.

START Lighting Vari-Just Volumetric Troffer’s versatility of the adjustments makes our panels and troffers great in offices, schools, government facilities, and healthcare applications.

For distributors this makes product selection easier and can reduce inventory skus, hence reducing inventory investment.

For contractors this means always having the right panels and troffers on the job site. A simple flick of the switch ensures you have what you need, when you need it making jobs easier and faster to install … saving you time and money.

And since quality and creativity is our standard. There is no additional cost for this advanced functionality, making START’s Volumetric Troffer your cost-effective (material and labor) troffer solution.

Call us and ask us about your application.

START Lighting

LED Panels and Troffers that Save Time AND Money

Do you remember the early days of LED? Back when the average CCT (Correlated Color Temperature) was +/- 1000o?   When you had to choose between Cool White or Warm White!

Or, if you are a distributor, you had to stock multiple manufacturers, and items from each manufacturer, to ensure you had all of the CCT’s that a supplier offered?

What this essentially meant was that there were different definitions of white? Not just the typical three of 3000OK, 4000OK and 5000OK but multiple versions that approximated each of these!

In all seriousness, when LED’s were new, we as an industry (albeit much smaller) wrestled with the wild swings in CCT AND at the time having to choose between 120v or 277v.

Providing customer with all of these choices and it was a wonder we could convince anyone to stock, specify, or sell the product let alone get a customer to buy the correct LED for their application and ensure they were satisfied. It became a running joke of “what is the color of light … yellow, white or shades of white?”

Solving the CCT Lamp Challenge

Coming from the electrical distribution channel, we started to look for ways to make our products more customer friendly and reduce the number of sku’s a distributor needed to stock.

Early on, START Lighting worked on the wide band solution, allowing either 120v or 277v incoming voltage with a single lamp. We got that to work, and were off to the races.  Now distributors, contractors, and end-users can focus on stocking / ordering from three different lamps instead of six (three color temperatures for 120v and three for 277v) since our lamps could handle 120v AND 277v.

Vari-Just, CCT and Wattage Adjustment for Flat Panels

START Lighting Vari-Just Flat PanelWe introduced our first LED Flat Panel four years ago, and approached it the same way.  Our goal was one wattage option and three separate CCT’s (3000OK, 4000OK, 5000OK).

To be expected as the demand grew, so did the variation on wattage for rebates. We’d have an electric utility on the East Coast that would want a 30w 2×2 panel, and another on the West Coast that would want that same panel in 25w!

Once we saw the fluctuations in wattage requirements, and of course CCT, our engineering group looked at the multiple sku’s and colors we were producing and also considered the number of skus that a distributor had to stock to serve their customers.

We determined the best way to handle the various wattages and CCT’s was to flip the switch to save money (inventory investment for distributors, time for contractors and a product comparable priced to single function products that are in the market.)

This was what sparked the idea for our Vari-JustTM platform, which we launched earlier this year.

Literally flip two switches on the fixture, and you have what you need! A fixture that can be adapted to address six variations.

One switch controls wattage.  One controls color temperature.

The switches are located on the driver housing and are preset prior to installation (either at the factory or adjusted by the contractor on-site before install).

For both contractors and distributors, the commonality of the function on the panels and the troffers is a pre-fab time saver. Simply set the switches accordingly and connect them to the system.

As 3000OK and 3500OK are close together on the temperature spectrum, we have always manufactured in 3000OK, 4000OK, 5000OK, with the tuning capabilities. At customer requests, we’ve now added a 3500OK option.

START Lighting Vari-Just LED TrofferThe versatility of the adjustments makes these panels and troffers great in offices, schools, government facilities, and healthcare applications.

For distributors this makes product selection easier and can reduce inventory skus, hence reducing inventory investment.

For contractors this means always having the right panels and troffers on the job site.  A simple flick of the switch ensures you have what you need, when you need it making jobs easier and faster to install … saving you time and money.

And since quality and creativity is our standard.  There is no additional cost for this advanced functionality.

START Lighting

Mulcrone & Associates to Represent START Lighting in northern IL, eastern WI, northwest IN, Upper Peninsula of MI

Englewood, CO, July 19, 2018: START Lighting is pleased to announce that Mulcrone & Associates as its new representative in northern Illinois (Chicagoland) and eastern / southern Wisconsin.

START, a commercial and industrial lighting manufacturer is known for designing and producing quality lighting fixtures while having the flexibility to modify fixtures to address customer needs and designing new fixtures to fit unique applications specific to customers, is selectively expanding its rep network.

Having worked with Jason Barbour, CEO of START Lighting, at another company, Mulcrone felt comfortable that Jason would be leading a quality company dedicated to supporting electrical manufacturer reps and their customers … electrical distributors.

While Mulcrone, like many electrical manufacturers’ reps, represents some other lighting lines, they saw some of START Lighting’s capabilities as a unique way to differentiate themselves and add value to their electrical distributors and the distributors’ customers.

The ability to modify products to meet customer needs and some of START’s unique products such as its Vari-JustTM troffers and panels with tunable CCT and adjustable power controls, as well as its Parking Garage Canopy Luminaire with its Kwik-Link feature to simplify installation attracted Mulcrone & Associates.

And recognizing that the Chicagoland market is very demanding, START and Mulcrone have decided to stage key products in Mulcrone’s distribution warehouse. The benefit being robust inventory to handle larger projects, and a regional ship point to cover the market.

Jon Efurd, president of Mulcrone & Associates said after meeting Jason at the company’s headquarters, “We were very impressed with START product quality and ingenuity. The company is flexible, responsive and has great lighting knowledge. Jason knows the lighting business AND values reps and distributors. Having this level of knowledge to support our distributors will enable us to bring new solutions to differentiate our distributors and help them solve their customers’ problems. We view this as true value engineering. We look forward to introducing START in the Chicago and Milwaukee markets.”

Said Jason Barbour, CEO of START, “Mulcrone & Associates is a dynamic and forward-thinking organization, the type of agency we want to be aligned with. They have strong product knowledge, are committed to supporting their distribution customers, and understand the needs of their large and diverse geography. Together I’m confident that we can bring value to the agency, its distributors and most importantly our joint customers.”

ABOUT MULCRONE & ASSOCIATES:

For over 47 years, the 17-person Mulcrone & Associates agency has served electrical distributors, contractors and the electrical needs of industrial and institutional accounts in northern Illinois; eastern Wisconsin, northwest Indiana and Michigan’s Upper Peninsula. The company also has a 40,000 sq foot warehouse in Wood Dale, IL. To learn more about Mulcrone & Associates go to https://www.mulcrone.com.

ABOUT START Lighting:

START Lighting manufactures high quality lighting fixtures for the commercial and industrial markets and is committed to selling through electrical and lighting distributors. Producing a broad line of standard and customized solutions, START Lighting provides innovative solutions to commercial and industrial lighting challenges. Through in-house design, engineering, modification and assembly capabilities, START can reduce product development time from months to weeks to modify and engineer custom-made lighting. To learn more and view our offering, visit www.start-lighting.com to download our catalog.

Robert Sterling Joins START Lighting as Sales Operations Manager

Englewood, CO, June 25, 2018: START Lighting is pleased to announce that Robert Sterling has joined START Lighting as a Sales Operations Manager focused on supporting START’s expanding rep network and serving the unique needs of contractors and facility / property management organizations.

Offering a comprehensive line of indoor and outdoor lighting fixtures designed to bring improved lighting to office buildings, apartment complexes, hospitals, schools, places of worship retail space and other commercial facilities, START marries energy efficiency with improved light quality and an innovative, modern design. This combination cost-effectively helps companies save money, improve security and enables a more productive workplace. Additionally, START’s in-house modification capabilities ensure that fixtures, and their mountings, are designed to fit each facility. Lighting fixtures can be modified to integrate sound, cameras, motion sensors and more.

Sterling brings an extensive background in the finance, construction and property management industries. Robb was the General Manager for one of the largest Commercial Demolition companies in Denver and grew the business by establishing relationships with local General Contractors, Property Management Companies and Real Estate Professionals. After leaving the commercial demolition industry, and prior to joining Start Lighting, Robb served as a Vice President at Chase Bank, and as the Construction Manager at Steelwave (Leasing & Property Management), managing projects in both Colorado and Seattle.

Said Jason Barbour, CEO of START, “Rob’s unique background of understanding contractors and the needs of facility managers will enable us to further assist our reps in the development of customized solutions for their distributors and customers.”

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ABOUT START Lighting:

START Lighting manufactures high quality lighting fixtures for the commercial and industrial markets and is committed to selling through electrical and lighting distributors. Producing a broad line of standard and customized solutions, START Lighting provides innovative solutions to commercial and industrial lighting challenges. Through in-house design, engineering, modification and assembly capabilities, START can reduce product development time from months to weeks to modify and engineer custom-made lighting. To learn more and view our offering, visit www.start-lighting.com to download our catalog.

Save Time, Save Money…Vari-Just

From the early days of LED, back when the average (Correlated Color Temperature) was +/- 10000 or before that, when you had a wide variety of lamp colors, it was confusing, but you had to choose between Cool White or Warm White!

In all seriousness, when LED was a new thing, we as an industry (albeit much smaller) wrestled with the wild swings in CCT and at the time having to choose between 120v or 277v. Add all these choices together and it was a wonder we could convince anyone to stock, specify, or sell the product. It became a running joke of “what is the color of light … yellow, white or shades of white?”

Coming from the Electrical Distribution channel, we started to look for ways to make our products more customer friendly and reduce the number of sku’s a distributor would need to stock. Early on, we worked on the wide band solution, allowing both incoming voltage. We got that to work, and off to the races, now Distributors, Contractors, and End Users had to stock (three color temperatures for 120v and three for 277v)

We introduced our 1st Flat Panel 4 years ago, and approached it the same way on choice … one wattage option and 3 separate CCT’s.

To be expected as the demand grew, so did the variation on wattage for rebates. We’d have a Utility on the East Coast that would want a 30w 2×2 panel, and another on the West Coast that would want that in 25w!

Once we saw all the fluctuations in wattage requirements, and of course CCT, we looked internally at the multiple sku’s and colors we were producing, let alone what a Distributor had to stock.

We determined the best way to handle all the various wattages and CCT’s was to flip the switch to saving money, and this year we introduced the START Lighting Vari-JustTM Platform. Literally flip two switches on the fixture, and you have what you need!

One switch to control wattage. One to control color temperature.

The switches are located on the driver housing and are preset prior to installation. For both Contractor and Distributor, the commonality of the function on the panels and the troffers is a pre-fab time saver. Simply set the switches accordingly and connect them to the system.

As 3000k and 3500k were close together on the temperature spectrum, we have always manufactured in 3000/4000/5000k, with the tuning capabilities, we’ve now added a definitive 3500k option.

The versatility of the adjustments makes these panels and troffers great in offices, schools, government facilities, and healthcare applications.

For distributors this makes product selection easier and can reduce inventory skus, hence reducing inventory investment (which in the age of LEDs is good for a distributor.)

For contractors this means always having the right troffers on the job site. A simple flick of the switch ensures you have what you need, when you need it making jobs easier and faster to install … saving you time and money.

And since quality and creativity is our standard. There is no additional cost for this advanced functionality.

START Lighting offers two Vari-Just offerings:

2×2 Flat Panel or Volumetric Troffers:

Incoming Watts 30/35/40/45

  • CCT Tuning 3000/3500/4000/5000k

2×4 Flat Panel or Volumetric Troffers: (link to page in a separate window)

  • Incoming Watts 50/60/65/72
  • CCT Tuning 3000/3500/4000/5000k

Click here to learn more about Vari-Just Volumetric Troffers and here to learn about our Vari-Just Volumetric LED Flat Panels.

Click here to download our catalog or email START Lighting for more information

START Launches New Product Line

Denver, CO – START Lighting a leader in LED lighting fixture design recently launched new products in form, features and capabilities. The complete product line redesign is showcased at www.start-lighting.com and is available in a new catalog as well as a product overview to support inside salespeople.

Unique, new, offerings include:

  • Introduction of START’s Vari-JustTM line of 2’x2’ and 2’x4’ flat panels and troffers. The Vari-Just series features standardized CCT functionality and power adjustment capabilities. No longer do contractors need to be concerned about ordering the right color temperature or wattage. START’s fixtures can be easily adjusted at the point of installation. While an upgraded product, START has adopted Vari-Just as its standard offering and there is no increased cost versus traditional panels and troffers.
  • START’s Canopy Luminaire, designed for parking garages, features START’s Kwik-Link fixture connection. Contractors can wire a parking garage and then go back and quickly snap in the lens.
  • START expanded its high-bay offering and now offers its Hi-Performance Linear High Bay, its Silhouette II Series and its new Slimline Linear High Bay

The complete product line includes architecturally designed area / shoeboxes, canopy fixtures, downlights for commercial and residential retrofit applications, three types of high-bays, slimline flood lights, utility strip luminaire, led flat panels, volumetric troffers and wall packs for commercial and industrial applications.

Additionally, the company offers pre-fab lighting services, fixture modification capabilities for short-runs and a guaranteed quick turnaround time. START can also design commercial and industrial fixtures for customer-specific applications that may integrate controls, different drivers and lenses, cameras and more.

To learn more, visit www.start-lighting.com. To download or request the catalog go to www.start-lighting.com/resources.

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About START Lighting

START Lighting manufactures LED fixtures for the commercial and industrial lighting markets. Producing both off-the-shelf and engineered lighting solutions, START Lighting provides innovative solutions to commercial and industrial lighting challenges. By cutting product development time from months to as little as a week, START can produce custom-made lighting products quickly while still meeting rigorous performance and quality standards. To find out more, please www.start-lighting.com.

START Lighting

Biben Sales Becomes START Lighting’s Newest Rep

Englewood, CO, June 25, 2018: START Lighting is pleased to announce that Biben Sales is its new representative. Biben will represent START in Pennsylvania, southern New Jersey, Delaware, Maryland, northern Virginia and the District of Columbia.

START, a commercial and industrial lighting manufacturer is known for designing and producing quality lighting fixtures while having the flexibility to modify fixtures to address customer needs and designing new fixtures to fit unique applications specific to customers, is selectively expanding its rep network.

The ability to modify products to meet customer needs and some of its unique products such as its Vari-JustTM troffers and panels as well as its Parking Garage Canopy Luminaire Kwik-Link Series attracted Biben to START. START recognizes that NEMRA agents have entered into the lighting market and may have lighting lines that are more “white goods” in nature but that they need a line that can be innovative, flexible and responsive to more challenging lighting needs.

According to Bob Tate, LC, Biben Sales’ VP End-user Sales at Biben Sales,Jason, and START Lighting, really do understand where this market is headed such as field selectable CCT’s on most fixtures, field selectable drive currents, various control options including cameras in lamps and PoE and providing fixture servicing options that transcend that which most manufacturers offer.” We represent some other lighting lines also but START filled a niche to make us different and a greater resource to our customers.” Both Bob and Tracy Niedrowski, Biben’s Manager of Lighting / Energy, evaluated START Lighting to determine the fit with Biben. Tracy’s ESCO and lighting layout expertise contributed to further understanding how START could benefit Biben’s customers.

Gene Biben, president of Biben Sales, led an in-depth due diligence process. In Gene’s words, “I was focused on what does Start Lighting do or have that will help us differentiate them to our distributors and end users? My team was impressed.”

Said Jason Barbour, CEO of START, “Biben Sales represents the epitome of the type of agency we want to be aligned with. They have strong lighting knowledge, are committed to supporting their distribution customers and understand the needs of their customers. Together I’m confident that we can bring value to the agency, its distributors and most importantly our joint customers.”

ABOUT BIBEN SALES & ASSOCIATES:

Biben Sales is an Independent Manufacturer’s Representative firm serving the Pennsylvania, southern New Jersey, Delaware, Maryland, District of Columbia and northern Virginia markets. The 25-person agency focuses on supporting the needs of electrical distributors in these markets as well as bringing innovative products and solutions to their customers. The company represents a number of electrical supply manufacturers and its recently formed lighting division is helping companies with new solutions to improving energy efficiency, productivity and enhanced lighting to their environments.

ABOUT START Lighting:

START Lighting manufactures high quality lighting fixtures for the commercial and industrial markets and is committed to selling through electrical and lighting distributors. Producing a broad line of standard and customized solutions, START Lighting provides innovative solutions to commercial and industrial lighting challenges. Through in-house design, engineering, modification and assembly capabilities, START can reduce product development time from months to weeks to modify and engineer custom-made lighting. To learn more and view our offering, visit www.start-lighting.com to download our catalog.

START Lighting

START Lighting Expands into Utah with SJ Porter & Associates

START Lighting is pleased to announce that SJ Porter & Associates is its new representative for the Utah market.

START, a commercial and industrial lighting manufacturer is known for designing and producing quality lighting fixtures and having the flexibility to modify fixtures to address customer needs to fit unique applications specific to customers, is expanding its reach into the Utah  and Intermountain markets.

Said Jason Barbour, CEO of START, “START Lighting is in a growth mode and actively seeking to expand its rep network. When I heard Steve was starting another agency I thought what a great time to get into the Intermountain market and with an experienced agent who knows the market. We have similar philosophies … treat the customer right. We’re looking forward to helping educate him, his team and the marketplace on the START Lighting difference and bringing new lighting solutions into the market.”

Steve Porter, former president of Porter-Brown and partner in Pinnacle Solutions, recently started SJ Porter & Associates, https://sjporter.com. Said Steve, “I’ve been a rep in the market for 20 years. Recognizing the growth of LEDs in the market I wanted to partner with a quality, fresh, manufacturer who is known for understanding lighting but also has an appreciation for the distribution channel. Jason and START impressed me from the beginning. They know the lighting space, are designing leading edge products and he is third generation distribution with experience at WESCO and Crescent. He understands each customers’ needs. We’re looking forward to helping START make a mark here in the Intermountain area.

ABOUT SJ Porter & ASSOCIATES:

SJ Porter & Associates, www.sjporter.com, is a premier independent sales agency in the intermountain area (Utah, Idaho, Wyoming, and Nevada) representing quality manufacturers of electrical, electronic and automation products and solutions.

ABOUT START Lighting:

START Lighting manufactures high quality lighting fixtures for the commercial and industrial markets and is committed to selling through electrical and lighting distributors. Producing a broad line of standard and customized engineering lighting solutions, START Lighting provides innovative solutions to commercial and industrial lighting challenges. To learn more and view our offering, visit www.start-lighting.com to download our catalog.

START Lighting

CET & Associates becomes START Lighting sales agent

START Lighting is pleased to announce that CET & Associates is its new representative for the Colorado and Wyoming Markets.

START, a commercial and industrial lighting manufacturer is known for designing and producing quality lighting fixtures while having the flexibility to modify fixtures to address customer needs and designing new fixtures to fit unique applications specific to customers, is selectively expanding its rep network.

Said Jason Barbour, CEO of START, “I’ve been in the Denver market for over 25 years, first starting in the electrical distribution industry and for the past 10 leading lighting manufacturers. I’ve known Tim Cuneo for over 20 years and he leads the most talented rep agency in the market. I’ve since met his team and they are extremely knowledgeable about the marketplace from distributors to end-users and contractors and the lighting specification market.  I’m excited about the opportunity of working with them to grow the market.”

Tim Cuneo, the president of CET, stated “We’ve been wanting to startegically expand our lighting offering and, after learning more about START and speaking with some of our key distributors, felt that this was a very good fit. My team felt START has a quality, comprehensive product offering, was very customer-oriented and could rapidly respond to our needs.  Having known Jason for many years I know he is a man of his word, believes in the rep model and understands distributor needs. He is also one of the most creative lighting management and salesperson I’ve ever met.  We look forward to growing the business with him and his team.”

CET and AssociatesABOUT CET & ASSOCIATES:

CET & Associates is an Independent Manufacturer’s Representative firm serving the Colorado and Wyoming markets that specializes in offering unique products and solutions to the residential, commercial, and industrial construction sectors. CET specializes in helping distributors, their customers and engineers with infrastructure and lighting products.

START LightingABOUT START Lighting:

START Lighting manufactures high quality lighting fixtures for the commercial and industrial markets and is committed to selling through electrical and lighting distributors. Producing a broad line of standard and customized solutions, START Lighting provides innovative solutions to commercial and industrial lighting challenges. Through in-house design, engineering, modification and assembly capabilities, START can reduce product development time from months to weeks to modify and engineer custom-made lighting. To learn more and view our offering, visit www.start-lighting.com to download our catalog in the Resources section.